Google has acquired Adscape Media, a US based in-game advertising company. Adscape Media provides dynamic ads with plot and storyline integration of the games. Hence making its solutions a truly interactive marketing platform.
It also supports demographic and geographic targeting and also provides a robust reporting interface for marketers.
This acquisition will enable the Google Advertising network to enter the worlds most favorite entertainment, the Games. We can see the new features in the Google Ad Program for the advertisers with an option to advertise in Games.
Read more about the Google's Acquisition of Adscape
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Google Acquires Adscape
Started by delivi, Mar 23 2007 06:34 PM
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