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This is rather a interesting book or rather in its title a handbook for developing online communications. This book written by Anna Buss & Nancy Strauss helps lay a foundation in developing social and community driven websites They talk about planning your website, how to develop SEM and SEO strategies and the ever popular how to get members to join your website. They also talk about one of the basic cores of running website and that is delivering fresh content to your website which I found to be useful for anyone looking to build a website. They provide some case scenarios for a few online community websites to help provide ideas for those seeking to build such websites.
Like I mentioned earlier, this book is about beginning to develop a foundation and so to help take it a step further other books, resources and websites will help expand on what you learn in this book. Of course, if you’re a pro at developing community driven websites, then consider this book to help think about areas you might have forgotten, SEO usually one of the big ones. So I would definitely pick this book and help produce your own Facebook or LinkedIn website.
