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Okay we'll have some analysis on this one. Ash's blog is in technology niche. So i ask you to take a look at top 500 tech blogs and tell me if the designed theme is common among all the blogs or atleast 10-20 of them. Plus if they are bringing visitors participation or purchase to the site then designs like this one helps or breaks ?Techies do pay attention to design and rarely accept sites with free wordpress theme design. i say rare. i don't know if there is any free theme blog is topping top 500 range. Human visitors who actively participate on website pay attention to design, content, etc.
Otherwise you can have some content-video, download item etc with simple html page and can have 1 milion visitors. Plus there are some static websites which don't accept participation on main content do generate more than 1 million visits a day. But when it comes to participation or dynamic content sites then design and SEO plays a huge role. It's not just information.
I'm not fan of upselling and scarcity. But with such URL and design if anyone set out to claim that they fetch 3k visitors with such content, widgets then that is pure dishonesty. I'm not saying lie because we are in gray area when it comes to web.

















